Spotify Kids

Agency: Rehab
Role: Creative Lead (Copy)

Using emojis to connect children with music driving Spotify Kids subscriptions.

Spotify approached us with a challenge: to introduce their Spotify Kids app to parents in a captivating and innovative way.

So we created an AI-powered microsite that used emojis as a playful and visual language to connect with children. The interactive experience allowed children to explore different genres of music based on their mood and how they were feeling in that moment. 

The experience encouraged parents to subscribe to the Premium Family plan, driving significant growth for the Spotify Kids app.