Nike SB

Agency: Rehab
Role: Creative Lead (Copy)

Helping skate shops compete with giants by offering on-demand delivery of Nike SB sneakers.

Skate shops are under threat as they struggle to compete with giant stores. Our challenge was to come up with an innovative way to help skate shops give their customers what they need. 

We came up with a way that skate shops could offer customers a wide range of Nike SB sneakers without having to physically stock them in the store. We built an app so that customers could browse their favourite Nike SB sneakers and have them delivered in less than two hours.

As the creative copywriter on the project, I came up with campaign tagline, ‘Never out of stock’ and crafted the copy for the supporting marketing material and in-store app.