Facebook Creative Pal

Agency: Rehab
Role: Creative Lead (Copy)

An AI assistant helping small businesses improve their Facebook ad images with AI-powered image analysis and tips.

Facebook wanted a tool to help small business owners make the most of their Facebook ads with strong imagery. So we built ‘Creative Pal’ – an integrated assistant that popped up when people were creating their ads and offered to help. 

Creative pal analyses each image for ratio, resolution and clarity and makes relevant enhancements and improvements. It also provides useful tips along the way for how to select the right images for specific business needs. 

As Creative Lead I developed the concept, defined the tone of voice and crafted the UI copy for the tool.