Nike React

Agency: Rehab
Role: Creative Lead (Copy)

A digital campaign showcasing the injury-reducing power of the Nike React Infinity Run.

In Nov 2019 Nike released a new shoe called the Nike React Infinity Run. Apart from its quality design and innovation, its biggest selling point was that it had been tested on 256 runners and that it was scientifically proven to reduce injury by 52%. 

Nike wanted us to help get this message across digitally in a way that encouraged runners to not only buy the product, but to use the Nike Run Club app to guide their training. 

We created a dynamic scrollable experience that told the story of the Nike React, giving people an opportunity to discover the benefits of the shoe and the app working together to keep them running pain-free.