Tourism Ireland

Agency: Hugo & Cat
Role: Copywriter

Revamping Tourism Ireland’s weather page by showcasing Ireland's unique climate and cultural richness.

The weather page is one of the most visited pages on Ireland.com, so Tourism Ireland asked us to make the page more engaging with content that promotes Ireland as an ideal place for holidays. 

Ireland is famous for its cold, wet, drizzly weather. But what many people don’t appreciate is that the weather is what makes it so unique. The weather creates Ireland’s luscious green landscape, it inspires local art, it even shapes the character of the people. The weather is part of Ireland, and come rain or shine – it is always beautiful.

We wanted to portray an open and honest account of life in Ireland, so who better to do the talking than the locals themselves? Featuring real quotes from local characters was not only an effective way of getting the message across, but it was also an opportunity to showcase the positive attitude of the people.

From famous poets and traditional crafts, to a thriving modern design scene, we celebrated the rich creative culture Ireland has to offer.