Estée Lauder

Agency: Rehab
Role: Senior Copywriter

An AI chatbot that guides customers through personalized skincare routines via WhatsApp.

We helped Estée Lauder become the first major beauty brand to launch a skincare experience through WhatsApp. 

We created Liv, an AI-based chatbot that helps consumers build and stick to a personalised skincare regime. We contacted users every evening for seven nights to remind them to apply the right products in the right order. To make the experience as rich as possible we included tips, tutorials and rewards along the way.