Disney Advertising
Agency: Rehab
Role: Creative Lead (Copy)
Crafting a dynamic brand-elevating showcase for Disney Advertising.
Disney Advertising asked us to create a visually stunning and engaging experience for their Tech and Data Showcase at CES 2024 in Las Vegas. Our goal was to highlight the brand's innovative spirit and forward-thinking approach.
We developed a dynamic creative concept, "Move Makers," which emphasised the company's constant evolution and progress. I crafted a compelling manifesto that resonated with the client and introduced the powerful phrase, "Make Moves," which was integrated throughout the entire showcase and beyond.
To bring this vision to life, we created a flexible design system that could adapt to various formats and screen sizes. The system incorporated dynamic motion graphics and iconic Disney IP, creating a visually striking and engaging experience.
I also wrote the script for the sizzle video that opened the showcase. This high-energy video captured the audience's attention, building excitement and anticipation for the upcoming presentations.
Here’s to the move makers…
To those who look forward,
And ask, “what’s next?”
To those who jump in,
with both feet.
We see you.
To those who take charge,
And lead with bravery and confidence.
To those who set the pace,
And always stay ahead.
We hear you.
To those who innovate,
And always look to progress.
To those who set the example,
And become their own role model.
We’re with you.
Let’s make moves together.
